Ben Alfonsin
           Deceptive Designer
           Cayuse IRB
           Vidura
           Simple Interact
           Cam’s Curios
           Graphic Design

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Cam’s Curios

Cam’s is a small art business located in Lubbock, Texas that specializes in miniature art.
I was asked to give their brand image a refresh. Here’s how I did it.

Tools: Photoshop, InDesign, Illustrator
Methods: Branding, organizational research, photo editing sketching, digital illustration

1. Define the mission and tell the brand’s story.


Brand Audit



2. Pinpoint the brand’s niche, then clarify their strategy.


Brand Brief Creative Brief


3. Create new visuals that tell the brand’s story.

Concept Sketches Digital Drafts Guidelines